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The Stats

3,674,496 Impacts per fortnight
Europe's Largest Freestanding LED Screen

20 Second advertising segments
Located on the M6 / M5 Link

Northbound 2016 x 432 pixels (33.6m x 7.2m actual size)
Southbound 1728 x 432 pixels (28.8m x 7.2m actual size)

Located on one of the UK's busiest Motorways