Screen Advertising

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IMPACTS PER FORTNIGHT*
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IMPACTS PER FORTNIGHT*
EUROPE'S

LARGEST FREESTANDING MOTORWAY LED SCREEN

2 SCREENS

VISIBLE ON NORTH AND SOUTH CARRIAGEWAY

Local Screen Advertising

Midpoint LED operates Europe’s largest freestanding motorway LED screen, strategically located at the M6/M5 Interchange, one of the UK’s busiest junctions.

Our flagship screen delivers unmatched visibility, capturing millions of impacts fortnightly, and offers a vibrant canvas for brand storytelling through high-resolution, dynamic content

Screen Advertising

Imagine your brand showcased to a captive motorway audience travelling northbound and southbound—total coverage with a 20‑second advertising segment, updated in real-time. Midpoint LED’s screen supports flexible scheduling, daypart targeting, and instant content changes, perfect for promotions, launches, and public messages

Interested in Screen Advertising

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Bespoke Screen Advertising

We tailor solutions to your goals. Whether you need static images, compelling video, or interactive content, our content management system supports real-time updates. Choose timings that match traffic peaks, events, or seasonal campaigns, for precision targeting at scale

Screen Advertising for Businesses

Benefits of Screen Advertising

Screen advertising is one of the most impactful ways to reach a broad and engaged audience. At Midpoint LED, we offer cutting-edge digital screen solutions that deliver real, measurable results. Here’s why it works:

  • Unrivalled Exposure – Our flagship LED screen at the M6/M5 Interchange delivers over 3.6 million impacts every fortnight, making it one of the most viewed advertising platforms in the UK.

  • Powerful Brand Awareness – Vivid, high-resolution LED visuals grab attention and help reinforce brand recognition with repeated impressions.

  • Targeted Reach – Schedule your content to display during peak travel hours, weekends, or seasonal campaigns, reaching your ideal audience when it matters most.

  • Flexible Content Updates – Modify your message in real-time—perfect for time-sensitive promotions, product launches, or public service messaging.

  • High Recall Rates – Studies show that dynamic, large-format screens significantly outperform static ads in terms of recall and engagement.

  • Cost-Effective Visibility – Get more impressions per pound spent compared to traditional advertising, with excellent ROI across short- and long-term campaigns.

  • Measurable Performance – We provide clear metrics and reporting, so you can track success and refine your marketing strategy.

Why Choose Our Screen Advertising?

Midpoint LED offers a prime advertising location at the M6/M5 Interchange, one of the UK’s busiest motorway junctions. Our high-resolution LED screen ensures your message is seen clearly, day or night, by millions of passing motorists every fortnight.

We provide flexible packages, real-time content updates, and expert support from start to finish. Whether you're a local business or a national brand, our screen advertising delivers outstanding visibility and strong results.

Screen Advertising M5 M6 link

Screen Advertising FAQs

Screen advertising uses digital displays, such as large-format LED screens to show static or video adverts to passing traffic or pedestrians. It’s dynamic, impactful, and highly visible.

Our flagship screen is located at the M6/M5 Interchange in Birmingham, one of the UK’s most prominent traffic hotspots.

Each advert runs for 20 seconds and is shown multiple times per hour across both directions of traffic.

We support static images, animated content, and full video. Our team can also help you design creatives optimised for LED display.

Costs vary based on campaign length, frequency, and creative requirements. We offer flexible packages to suit most budgets.

We provide detailed impact reports showing estimated impressions, exposure times, and scheduling data.

Screen Advertising that suits you

3,674,496 Impacts per fortnight

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M6 Screen Advertising

Call us for more information

  • 3,674,496 Impacts per fortnight
  • Europe's Largest Freestanding LED Screen
  • 20 Second advertising segments
  • Located on the M6 / M5 Link
  • Northbound Coverage
  • Southbound Coverage
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Where Is Our Screen Advertising?