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IMPACTS PER FORTNIGHT*
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IMPACTS PER FORTNIGHT*
EUROPE'S

LARGEST FREESTANDING MOTORWAY LED SCREEN

2 SCREENS

VISIBLE ON NORTH AND SOUTH CARRIAGEWAY

Local Billboard advertising

Welcome to Midpoint LED's top local billboard advertising spot on the highway. Midpoint LED focuses on impactful outdoor advertising at the M5/M6 interchange.

Our billboards reach around 3,674,496 views biweekly, ensuring your brand stays consistently visible to drivers.

Even with the rise of digital ads that are frequently overlooked or bypassed, billboard advertising remains an effective method for enduring brand awareness

Interested in Local billboard advertising

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Why choose local billboard advertising

Billboard advertisements in your location allow you to strategically use physical space to connect with people who are traveling, moving, or on their way.

The Midpoint LED billboard advertisement on the highway functions continuously to engage with drivers and passengers traveling on a key UK freight and commuter road, unlike numerous online ads that can be ignored, blocked, or overlooked.

  • Billboards can be seen on the M5 & M6 connector.
  • Dependable large-scale views (exceeding 3.67 million biweekly).
  • Captive audiences who are more likely to notice external signage.
  • An effective method to enhance brand awareness at both local and national levels.
  • An ideal structure for unique, creative, and unforgettable visual endeavors

Our local billboard advertising

At Midpoint LED, we provide more than merely standard billboard advertising and hoping for the best. Our advertising initiatives are driven by strategic insights, creative ideas, and thorough planning.

Our approach includes:

  1. Understanding your target audience, their travel routines, and their engagement with outdoor ads.
  2. Ensuring that your branding is prominent, distinct, and effective by linking your creative design and message to the existing traffic circumstances on the M5 & M6 connector.
  3. Increasing views and reducing wasted impressions by optimizing timing, length, and design.
  4. Delivering regular insights and information to help you evaluate your advertising expenditures, modify schedules or layouts, and enhance results

Formats & opportunities for billboard advertising

Our billboard site next to the motorway in the UK presents a great advertising chance, crafted for maximum effect and sharp visibility. Although the field of billboard advertising is diverse and encompasses various forms, we focus particularly on large LED display systems aimed at motorway traffic.

We tailor every marketing initiative to fit your objectives, providing various format options like animated LED effects, lively creative visuals, and static full screens.

Our billboard in your vicinity guarantees your advertisement will attract attention, as its position at the M5/M6 junction is one of the biggest in the country.

In fact, you can expect 3,674,496 views, based on the nearly 2-week interval typical in the industry. Our motorway billboard advertising provides an excellent location to capture attention, whether your goal is to enhance brand awareness or promote a cross-platform campaign

The advantages of local billboard advertising

What are the reasons for your company to consider local billboard advertising with Midpoint LED?

Below are the benefits highlighted:

  • With constant visibility, your ad remains continuously visible and is less prone to being missed or ignored due to scrolling or ad-blocking tools.
  • The M5/M6 connector experiences significant vehicle traffic, potentially resulting in customer reactions.
  • Your brand attains visibility and reinforcement, accumulating millions of views biweekly.
  • On expansive, public screens, impactful messaging and eye-catching visuals create a substantial effect.
  • Brand credibility is enhanced by a distinct physical presence on a prominent road, increasing the dependability and reach of your brand

Billboard Advertising Stats

3,674,496 Impacts per fortnight
Europe's Largest Freestanding LED Screen

20 Second advertising segments
Located on the M6 / M5 Link

Northbound 2016 x 432 pixels (33.6m x 7.2m actual size)
Southbound 1728 x 432 pixels (28.8m x 7.2m actual size)

Located on one of the UK's busiest Motorways

Where is our local billboard advertising located?

Frequently Asked Questions

Get started with local billboard advertising

Contact the Midpoint LED team today if you wish to enhance your business with innovative billboard advertising along roadways.

The M5/M6 connector garners about 3,674,496 views biweekly, proving that your marketing would benefit from a strong brand presence, significant visibility, and robust awareness.

Contact us to discover the viability of local billboard advertising, creative opportunities, and its alignment with your overall marketing strategy